Push

End Gang Life – “Are you going to be there when she needs a push?”
End Gang Life was created to be an emotional and visually impactful anti-gang campaign that uses engaging and powerful imagery and language that speaks to people and will hopefully give youth a fresh perspective on what gangs really are, give communities a rallying point around which they can mobilize against gangs in their neighbourhoods, and make gangsters pause and have a second thought about their life choices.